Until recently, Sephora was the end all and be all for cosmetics stores as far as I was concerned. With the exception of MAC, they carry every major brand that I whole-heartedly love, and a few I only adore. Everything is set up in an easy to to try manner that just begs you to play. Mirrors and all the other accouterments for cosmetics application are placed throughout the store, and there are samples of just about anything your little heart desires.
Ever since they broke into the market they’ve pretty much had it cornered. Everyone wants shelf space at Sephora, and they’re willing to offer exclusive items to get it. With special gift sets and constant specials, as well as incredible perks for insiders, Sephora is THE name in prestige cosmetics, skincare, and fragrance. The clean layout, black and white theme, and helpful staff are consistent and predictable. Their Sephora brand cosmetics are well made and reasonably priced, and they have the perfect red nail polish.
I just recently heard of Ulta and used my last trip to Seattle as an excuse to go check it out. Unlike Sephora, they offer both mass market AND prestige brands of cosmetics. They also have salon and some spa services, like waxing. I was impressed that they offer what appears to be the entire line of Rimmel cosmetics, while other stores carry only the basics. Their selection of prestige lines isn’t quite as extensive as Sephora’s. They do carry Dermablend though, which I was very excited about since I wanted to find something to cover tattoos, but didn’t want the trial and error of ordering online and risking getting the wrong color. Their store brand cosmetics are buy one/get one, though I’ve not been over the moon for them up to this point. They are on par with most other mass market brands though, and they do have a fair selection of products and colors. I can only speak for the one location I visited, but the staff was sparse and less than thrilled with my presence.
The one thing that really sets Ulta apart from Sephora is convenience. If some of your faves are prestige and some are mass market then you have the ease of picking them up at the same time. Need a haircut and some foundation? Ulta’s the way to go. However, you WILL pay for the convenience. For instance, I saved $10 on only 3 items by stopping at Target on the way home. If cost is a concern to you than you’re probably better off going elsewhere, but if you’re running short on time and can only make one stop then Ulta would be your best bet.
We don’t have either an Ulta or a Sephora in our city, so visiting either requires a side trip during vacation. For my time and money, I’m sticking with Sephora.

Looks like Ulta gets the knock down punch from Sephora, ka-pow!
Mo Mommy is Mythbuster Beauty’s featured reviewer for “Fried Green Wednesdays.” If you like her reviews; you’ll love her blog: Fried Green Madness.